Case study 01
A local landscaping crew, three drone reels, and what Instagram did with them.
Three reels.
1.4 million views.
The job: make a landscaping company look as good online as its lawns look in person. We flew drone over the crew mowing and cutting stripes, then cut three short vertical reels built for Instagram and crossposted to Facebook.
What happened: one reel passed 900,000 views on its own and put the business in front of 135,000 accounts. Across the three reels the page picked up about 15,700 likes, nearly 500 shares and 200 saves, and 250 people followed a landscaping company because of a mowing video.
| Reel | Views | Reached | Likes | Shares | Follows |
|---|---|---|---|---|---|
| Crew mowing, stripes | 908,561 | 135,160 | 10.5K | 424 | 181 |
| Aerial, logo reveal | 509,727 | 19,389 | 4.4K | 40 | 26 |
| Evening cut | 15,424 | 10,130 | 832 | 27 | 43 |
Numbers from Instagram Reel insights, September 2026. Views count Instagram and Facebook; graphs only track Instagram.
A crew that mows lawns got 1.4 million views without spending a dollar on ads. That is what drone plus a good edit does for a local business.